Google has pointed this out, but Apple is staying silent. Signal is more secure and has a smoother user experience, but it remains tiny compared to WhatsApp, and the network effect where messengers are concerned kicks in.Īpple can change the messaging landscape, shifting users from WhatsApp to Google Messages by bringing iMessage inside the RCS tent, providing the potential for a cross-platform Android and iOS secure stock messenger for the first time, a genuine SMS v2. As such, it has cemented its leadership of the secure messaging space given its sheer scale and these new added features. While Google has been ramping up its own Messages features, WhatsApp has gone much further, plugging its two biggest feature gaps with encrypted backups and multi-device access. “I use an Android, because if you look at WhatsApp’s user base, we are very Android heavy,” WhatsApp’s boss Will Cathcart said back in March. MORE FROM FORBES How To Install WhatsApp's Multi-Device Update On Your Phone By nullīut while Google Messages has become more an iMessage competitor than ever before, the reality is that the stock Android messenger is still very much WhatsApp. But Google has grasped the nettle, evolving Messages into a stock offering across different OEMs and networks, standardizing around RCS and even adding a first-pass end-to-end encryption later into the mix. As with much of the Android world, the stock messenger situation was a fragmented hodgepodge until recently. The real loser from this situation is Google, which has failed to replicate Apple’s iMessage success with its own Messages app for Android users. And while this is good for Apple, with iMessage (especially in the U.S.) being a sticky platform users don’t want to quit, it's not at all good for its billion-plus users. Instead, it is stitching iMessage more into the fabric of iPhone’s OS. Unlike Android, iOS doesn’t offer users the option to replace iMessage with a different default messenger. ![]() iMessage is a key linchpin of their ecosystem-which is why iMessage is the most used messaging service in the U.S.” As Zuckerberg complained earlier this year, “we increasingly see Apple as one of our biggest competitors. Yes, Facebook dominates the global messaging market, with WhatsApp and Messenger, it owns the two most popular cross-platform services with 2 billion and 1.3 billion users. That’s where most of its users can be found, and that’s what has come under threat from Signal and Telegram and now, critically, Google’s own revamped and converged assault on Android messaging. But realistically, it’s retaining Android users that’s much more critical to WhatsApp. On the surface, this radical WhatsApp update can be seen as targeting iMessage, with its seamless multi-device access already in place.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |